BEAUTY RESIDES IN THE LITTLE THINGS
This new experience finds its origin in the simplicity of primordial elements and in the observation of Nature in its variety of shapes and shades. An almost sensorial path opening an infinite universe of microelement, that hides a unique and original preciousness.
The starting point is the world around us: plants, leaves, animals, water, earth and minerals are the basic elements of the visual language of this exploration. An organic but also symbolic Nature, rich in signs and lines that connect the memory to primitive and instinctive sensations. An ancient system of graphisms visible in the natural elements, from which more complex shapes and expressions are derived.
Nature becomes creator of beauty and establishes the basis of a new aesthetics.
It is thus necessary to observe closer and to seize the richness hidden inside the little things.
The eyes are the magnifying glass through which you must seek, perceive and translate into emotions the manifold beauty of the universe in all its shapes. It is an invitation to enlarge your vision and carefully look into every detail, every sign and every shape to appreciate the subtle micro-textures hidden in the natural world surrounding us.
By bringing the lens closer it is possible to grab the simplicity, which reveals a whole universe of shapes and colours in perpetual change. A micro unexplored world waiting to be discovered. The emotion is the guide and the objective point of this path, which starts from the simplicity of the primordial elements, develops in the eyes of the observer and generates new variations every time different.
An expression of atavistic emotions that give a new life to the walls and the rooms inviting the observer to start the same path of minute research and look closer the smallest details.
The final objective is the thrill of discovery: a breath-taking natural spectacle.
Made in Ink
All phases of production are carried out internally: from the creation of graphics, created by a network of designers and artists, to the printing of paper using advanced digital technologies. Most of the projects can be customized on demand.