The Vogue Closet
The Vogue Closet
Inkiostro Bianco took part in the immersive installation set up in the Vogue Italia headquarters on the occasion of Milan Design Week 2023 and designed by Sara Ricciardi.
"The wardrobe is the place where each of us chooses the daily representation of themselves" Sara Ricciardi
The wardrobe is in the collective imagination the place that contains all possible personalities of an individual. Every day when we decide what to wear we decide who to be and what side of us to show to the world, whether it is a total black look to go unnoticed or bright colours and patterns to make people talk about us. It is therefore a potentially kaleidoscopic world, where everyone holds memories and special moments alongside everyday habits and comfort zones. Each carefully chosen garment makes up a piece of us and our identity.
Among all wardrobes in the world there is one that has never ceased to intrigue and fascinate: it is the famous Vogue wardrobe, where trendy garments and accessories displayed alongside the most iconic ones that tell the story of the fashion world.
On the occasion of Milan Design Week, this legendary place was opened to the public in an exclusive event: The Vogue Closet. A true dreamlike journey through a series of rooms in which immersive experiences in the world of fashion, design and art have been recreated.
Inkiostro Bianco contributed to embellish the exhibition The Vogue Closet with its wallpapers and wall-to-wall carpets to further enhance the emotional impact of the experience. The achieved effect was that of an aesthetic container capable of welcoming and surprising those who entered the rooms, allowing them to create a dream world and give free rein to their imagination.
The aim was to create a different world, or rather a different wardrobe, in each room by playing with colours, contrasts and representative images.
The first wardrobe, The Wonder Closet, guardian of the most coveted garments and accessories, represented the place where contemporary fashion takes on ever-changing faces, between new trends and dreams.
The itinerary continued with The Dreamy Talk Room, a space dedicated to the Vogue community, to meeting and sharing. Here took place a whole schedule of conversations dedicated to important themes including diversity and inclusion, clothing as a form of personal expression, the creative and sustainable reuse of textiles and stories of styles with prominent guests such as Anna Dello Russo, Arthur Arbesser, Matteo Augello and Jordan Anderson.
The room dedicated to beauty, The Garden of Beauty, could not be missing: the perfect place to create a beauty look to match the outfit and celebrate individuality. A veritable garden with oversized daisies and lotus flowers observing the guests from their height.
Among unique and extremely rare pieces, the exhibition leads to the discovery of the history of fashion through the incredible archive The Icon’s Wardrobe of Anna Piaggi: journalist, editor and unforgettable author of the famous double-page spread of Vogue Italia, but also a famous collector of eccentric garments, hats and bijoux from every era and style. Anna Piaggi as muse and style icon has spanned 50 years of history dictating trends, experimenting and drawing inspiration for her extraordinary writing from the most diverse fields.
The most magical wardrobe was The Fairy-tale Art Studio hosting Valentino Sleeping Stock, an initiative that since 2021 has been promoting the birth of a new life for the Maison’s stock of sleeping fabrics, within a visual container in which three international artists specialising in material research – Georg Haberler, Giada Yeya Montomoli and Thomas De Falco – engaged in a creative dialogue. At the heart of it all, the unique creative reuse and communicative heritage with a keen eye on environmental and social awareness: for the occasion, Maison Valentino donated more than 80 metres of fabrics from its Haute Couture Ateliers to Vogue Italia, specially selected so that the artists could reinterpret them in a new personal expression. In this wardrobe, clothes are transformed and become imaginative works.
The Vogue Collection shoppable wardrobe concluded the tour.
The graphic designs were completely customised and created according to the aesthetic guidelines of designer Sara Ricciardi, an eclectic and vibrant personality who has long worked with the world of fashion and design.
“Vogue’s wardrobe is a special place, the centre of all its creativity, which is why we are delighted to be able to open it to the public on the occasion of the Salone del Mobile, and the leitmotif of this fascinating journey could only be the dream” explains Francesca Ragazzi, Head of Editorial Content at Vogue Italia.
After the event, Inkiostro Bianco also chose to donate the enchanting carpet featured in the settings to “Non si butta via niente”, a start-up that supports the circular economy through reuse and recycling so that the product can live a new valuable life.