Inkiostro Bianco interviews Architect Gaia Miacola to find a different perspective.

23 October 2020

How can I choose the most suitable wallpaper for a room?
Faced with a portfolio of over 600 graphic designs, it may seem almost impossible to decide.
There are several criteria that need to be considered, for example the colour, the type of subject desired, the structural features of the room and the style of the project.
The guiding aspect that runs through all these elements is the taste of the customer, who chooses the atmosphere to be created.
Wallpapers produce the perfect decorative frame if placed in the right context, so it is essential to define the emotions to be recreate within a given space.
Studying a project according to an emotional criterion means giving it an energy and dynamism that can be transmitted to those who live in that environment.
In this regard, the division of Inkiostro Bianco wallpapers by style is a useful way to explore the brand’s catalogue and finding new and unexpected ideas and suggestions based on the project requirements.
We asked ourselves what the most frequent questions were and researches carried out by our customers, retailers and interior designers who choose Inkiostro Bianco and we thought that a different point of view from ours was important to improve more and more.

To satisfy our curiosity, we asked a professional, Architect Gaia Miacola, to tell us a few more details about her work to find out how architects and interior designers direct their choices on which wallpaper to apply in a given setting or project.

During the design phase, what determines the style that a given room should have? Is there a style you particularly prefer?

There is no precise rule: there are the client's taste and personality, the intrinsic inclinations of the place, the architect's aspirations as well as the ideas and dreams behind every project.
I particularly love the contemporary and classic contemporary styles, a refined style that is enthralling many young customers.

When defining the project and style do you consider the current trends in interior design? If so, how much?

Quite enough, but always keeping the focus on the overall elegance of the project and its durability over time. I don't like fast design very much. In the magmatic galaxy of modern furniture, with all its branches and protagonists, I like to think of an idea that can tell a story.

How do you combine the client's desire with your idea of style/project?

I usually establish a very strong feeling with my clients. They choose me because they know that I can create the interior that represents their taste. I choose them when the room marries the full potential of their idea.
It's never a forced relationship: we work together to achieve the goal which is also a strong motivation, a burning desire.

During the development of a project, what is the element you use as a starting point?

The definition of the space: the project must first of all be functional. The rooms must be well defined and correspond to the vision through a new key. Then we move on to decoration, made up of additions and colours, materials, and connective elements.

Speaking of wallpapers, how does this usually proceed? If you decide to include it in your project can it be a driving element or is it chosen accordingly to other elements?

Wallpaper is part of the interior decoration. It is not an obligation in every project, but it is a strong reason to make the setting more original or to complete the look with the missing touch.
Some customers expressly request it. For others I propose it when I think it is the right touch of personality that can transform the space.
Sometimes rooms are like simple boxes, often without quality.
With a wallpaper the space becomes designed, sophisticated, different.

Is there any subject you prefer among our collections or a style in which you feel more confident?

I love wallpapers that can maintain a certain calmness. There is always a certain general fear that wallpapers can get tired in a short time, that they can hurt the space. I prefer respectful subjects, who know how to dialogue with the domestic stage, where life goes on stage.
Usually my choice falls on patterns that wrap without crushing, that break down and recompose themselves on the basis of needs and that know how to last over time.
A bit of eloquent madness that can surprise with kindness.

The contribution of Architect Miacola is an important cue for those who, like us, conceive the project as a connection of minds, souls and desires.
Interior design is not simply based on the positioning of objects inside a room, but rather on a world full of facets in which each decoration has its own story, which must merge to create a magical and harmonious place.
Wallpaper is an emotional canvas within which the stories of artists and designers who have worked to produce artworks with a strong personality are intertwined.
Style preferences depend on the eyes of the viewer, and clients' desires must blend with the designer's experience to create a space that is both aesthetically pleasing and functional at the same time.